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Video advertising is becoming dominant

In this article, we dig deeper to understand why video advertising is becoming the dominant force in the digital marketing universe and why it is so important for the future of online marketing.

The way digital video ads are designed, created, and distributed will have a significant impact on marketing ROI both now and in the future. The ability to connect with buyers through visual content could simply form the basis of the relationship between buyers and brands. Attention spans are shrinking, and consumers can expect to stare for hours every day on average. 

Marketing Strategies

As demand grows, more and more brands are incorporating video advertising into their marketing strategies to build a growing customer base. Facebook is becoming increasingly popular. According to a recent survey, 81% of companies prefer Facebook for their video marketing, up from 60% last year. And more than 83% of marketers agree that video content has a good ROI. In fact, in the first quarter of 2016, more than 81 companies integrated video as part of their business marketing strategy – 63% more than last year. 

Forecasts show that this number is likely to rise in the coming years, with 75% making video part of their business marketing strategy by 2017. According to a study conducted by Cisco, more than half of all US companies with at least 1,000 employees use video as their primary marketing tool. This number will rise to 80% by 2020. 

Over half of marketers surveyed believe that video will be a dominant part of their strategy in the future. As video content becomes more popular, content producers who fail to use it as a marketing tool are missing out on the potential to reach the masses. 

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Video popularity goes hand in hand with the rise of social media.

Online video is a highly effective form of content. Its popularity goes hand in hand with the rise of social media. Video advertising is virtually unprecedented when it comes to the number of people it can affect directly or indirectly. It is also one of the most powerful marketing tools available. 

Since so many of us consume online videos every day, many marketers use video and see good results. To inform your marketing strategy and help you achieve the best possible ROI for your campaigns, we have compiled a list of video marketing statistics that could help you get a grip on video. 

As we approach the next decade, about 86% of marketers use video content to promote, inform, and entertain. Video marketing dominated last year, and there is reason to believe that will change in 2019. By 2020, 92% of marketers say that video will be an important part of their marketing strategy.

The increasing consumption of the new format strengthens video as an increasingly effective and engaging medium. The increasing demand for the new formats reinforces them as a key element of the marketing strategy for marketers. 


Here are some of the most important trends in video that you can see more of in the New Year. We will cover them in more detail in this article. 

Jonathan Barnard, Head of Forecasting at Zenith, said: “Online video consumption is growing rapidly and the average person will spend more time watching online than watching conventional TV in a year. As the ROI of online video increases with the time consumers spend watching it. It is hardly surprising that the vast majority of marketers who currently use video will continue to do so through 2020. In addition, 95% of these marketers expect to increase or maintain their current spending on video marketing. 

HubSpot reports that 85% of companies now use video as a marketing tool and that video content will account for more than half of all social media content on the web by 2022. So 2020 is the year that brands need to step up video marketing on social media platforms. 

Brands that continue to be sidelined are making a big mistake. Unless they adapt sooner rather than later, they will catch up with their competitors. 

As Facebook continues to favor videos over other forms of content, streaming ads have become an important part of the platform’s advertising strategy. Brands can now sign up to Stream Reserve, which provides top-notch video streams on Facebook for a limited time. As video consumption grows, the video market takes centre stage. 

That number is projected to rise to $102.8 billion by 2023, according to a recent Forrester report. Scrolling through statistics on this subject, it is difficult to find indicators that do not point to rapid growth. 

In conclusion

As online videos quickly become a means for people to meet their information and entertainment needs, so do small businesses that fail to include them in their Internet marketing strategies. 

Various studies show that more than half of companies already use video advertising. It is predicted that it will increase the more companies to recognize the opportunities. Nielsen claims that 64% of marketers expect video to dominate their strategies in the near future. Video marketing statistics show continued growth. By 2018, mobile devices accounted for 52% of global online traffic, according to Nielsen, compared to 37% in 2015. 

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